The Tyre is an unsung hero of modern motoring. A product so durable it can withstand thousands of miles of high speed motoring with a minimum of maintenance. A product so sensitive it can transmit the tiniest characteristics from the road surface to the drivers' fingertips.

But despite these qualities tyres are for the most part largely ignored by motorists. The only attention that the majority receive are when they fail an MOT or require replacement.

This situation is laden with potential danger. Tyres are absolutely safety critical components, which require simple but regular care and attention. Promoting the importance of tyre safety is therefore an essential role of PTA.

These are some of the techniques employed to raise the profile of the issue to both trade and consumer audiences:

* close co-operation with Police forces throughout the UK in organising roadside tyre safety checks and campaigns;
* extensive public relations and media campaigns highlighting safety issues and offering expert advice;
* national surveys and research projects to quantify the facts of tyre abuse;
* conferences and seminars to discuss the issues and opportunities;
* joint activities with leading agencies and organisations such as Trading Standards, the Environment Agency and the RAC to address specific areas of concern, such as part worn tyres, inflation pressures and scrap tyres in the environment.

The NTDA regards itself as the guardian of tyre standards, with members supplying, fitting and disposing of many millions of tyres annually. Promoting the qualities and benefits of these excellent products will continue to be among the highest of priorities. Tyrecheck 2000 has now been launched. Find out more information about making the most of this year's foremost tyre safety campaign by visiting the official website.

You may also like to visit the Tyre Industry Council website for more tyre safety information.